Yesterday’s Tomorrow

Objective:

The "Yesterday's Tomorrow" public relations campaign was designed to empower and uplift student voices through a unique blend of art and history. Our goal was to inspire students to see themselves as pivotal contributors to 21st-century history, fostering a sense of belonging and significance in the broader narrative of African American culture and heritage.

Strategy:

We initiated art workshops hosted by the National Museum of African American History and Culture, providing a platform for students to express their perspectives and creativity. These workshops were not just art sessions; they were incubators of historical significance, where each piece of art symbolized a bridge connecting past achievements with future aspirations.

Inclusivity and Reach:

Understanding the importance of inclusivity, we ensured that those unable to attend the workshops could still participate. Nationwide, we distributed “Student ___ Matter” posters, each featuring a QR code. This innovative approach allowed students to submit their artwork digitally, which were then showcased in a projection-based exhibition, making "Yesterday's Tomorrow" a truly national event.

Advertising and Engagement:  

To maximize reach and engagement, we strategically placed ads on popular music streaming platforms such as Spotify, Apple Music, Pandora, and Tidal. These platforms not only provided extensive coverage but also allowed us to connect with the youth in spaces they frequent, thereby enhancing the campaign's relevance and impact.

Exhibition Outcome:

The culmination of this campaign was the “Yesterday’s Tomorrow” exhibition, a tapestry of student artwork that not only celebrated African American history but also projected the dreams and aspirations of the next generation. The exhibition became a testament to the power of youth voices in shaping our understanding of history and culture.

Impact:

"Yesterday's Tomorrow" successfully engaged a diverse group of students, encouraging them to visualize and cement their roles in the ongoing narrative of African American history. The campaign not only highlighted the museum's commitment to education and inclusivity but also reinforced the importance of youth participation in cultural and historical discourse.