75 Years of Cool

Objective:

Our "75 Years of Cool" public relations campaign was crafted to celebrate the 75th anniversary of Igloo Coolers, an iconic brand woven into the fabric of American life. The campaign aimed to highlight Igloo's enduring presence in America's most memorable moments, showcasing how the brand has been a constant companion in the nation's journey through time.

Creative Approach:

We launched a series of print ads and a nostalgic commercial that journeyed through 75 years of American pop culture, paralleling key historical moments with Igloo's evolution. The narrative underscored how Igloo Coolers have been part of America's most "cool" times, from beach parties in the '60s to modern-day tailgates.

Engagement Strategy: 

To engage the community, we initiated interactive social media polls on Twitter and Instagram, inviting people to vote for their "coolest" artist or time period of each decade. This not only fostered engagement but also created a sense of shared history and community around the Igloo brand.

Digital Integration: 

A significant feature of our campaign was the integration of a dynamic timeline on the Igloo Coolers website. This timeline intertwined significant milestones in Igloo's history with pivotal moments in American pop culture, such as the birth of Rock N' Roll and the launch of the iconic Playmate cooler. This digital journey offered a unique and immersive experience, allowing users to explore the parallel growth of Igloo and American culture.

Campaign Impact: 

The "75 Years of Cool" campaign successfully reinforced Igloo's status as America's cooler. By intertwining Igloo's history with America's cultural milestones, we not only celebrated the brand's heritage but also connected with diverse generations of consumers. The campaign resonated deeply, reminding people that Igloo has been, and continues to be, a part of their cherished memories and experiences.

Conclusion: 

Through creative storytelling, interactive engagement, and digital innovation, the "75 Years of Cool" campaign effectively commemorated Igloo Coolers' 75th anniversary, reinforcing its legacy as a symbol of American culture and fun times. Igloo stood out not just as a product, but as a cultural icon that has been chilling alongside Americans through every cool moment in history.