Enhancing Community Engagement for Monongalia County Parks and Recreation

Description:

This multifaceted campaign aimed to increase community engagement and enhance the public's awareness and appreciation for local parks and recreational activities. Over a three-month period, we effectively doubled the reach of the organization's social media accounts through strategic content creation and community interaction.

The campaign included the development of captivating digital print ads, eye-catching flyers, and innovative QR code giveaways to engage the community further. Additionally, a targeted email marketing strategy was implemented to keep the community informed about upcoming events and initiatives.

A key accomplishment of this project was the creation of the tagline "Community. Recreation. Nature." which perfectly encapsulates the spirit and mission of Monongalia County Parks and Recreation. This slogan now serves as a rallying call for community members to engage with and appreciate their local parks.